Group 1 Cars is the used vehicle division that forms part of Group 1 Automotive – a well-respected umbrella enterprise that establishes, manages and grows new car dealerships for Nissan, Hyundai, Mahindra, Datsun, Mitsubishi, and Renault throughout the Gauteng and Western Cape provinces of South Africa. WSI Marketing is proud to have been the online marketing provider of choice for this burgeoning business since 2008.
Over the course of the last 12 years, Group 1’s reach has grown exponentially. As it did so, our team took care to adjust our campaigns and tactics to ensure that the services we rendered to the company on an ongoing basis kept up with their developing business needs, as well as emerging SEO trends and best practices.
Group 1 Automotive had found that the pre-owned divisions of the different brand dealerships enjoyed exceptional exposure on the respective brand websites, but that their pre-owned divisions could do with more time in the limelight. As such, the WSI team was challenged to create a dedicated website for all pre-owned divisions under one banner, namely Group 1 Cars, towards the end of 2017.
Tailored Tactics for Group 1 Cars
After extensive market research, WSI decided the best course of action would be to build a brand-new, SEO-optimised website that would focus on search phrases that honed in geo-locations in particular. Our research had shown that South African motorists are searching for car sales locations near their home base, and it was decided that we would give them exactly what they were looking for. As such, the SEO phrases for the initial rollout of the website included:
- Cars For Sale Gauteng
- Cars For Sale Western Cape
- Cars For Sale Eastern Cape
- Cars For Sale Cape Town
- Cars For Sale Port Elizabeth
- Cars For Sale Uitenhage
- Cars For Sale Pretoria
- Cars For Sale Knysna
Additional phrases that were incorporated in subsequent phases of the ongoing Group 1 Cars campaign zoned in on particular areas within the main geographical categories. These included:
- Cars For Sale Alberton
- Cars For Sale Johannesburg
- Cars For Sale Midrand
- Cars For Sale Stellenbosch
- Cars For Sale Kuils River
Consistent Effort = Exceptional Results
The WSI Marketing team is proud to report that our sustained efforts on behalf of Group 1 Cars have yielded unprecedented results. The used car sales market is notoriously saturated and highly competitive, particularly in economies that thrive on resales, as is the case in South Africa. As such, the steadily growing organic rankings we have managed to achieve, and continue to drive, has been a great support for our client as they seek to grow their foothold in this fast-growing market. These efforts are also successfully supported by ongoing Facebook lead-generation campaigns.
What’s Next?
As we make our way into the brand-new decade, the WSI Marketing team looks forward to continuing our assistance of Group 1 Cars as they focus on brand recognition and establish themselves as a trusted provider of used vehicles in the South African market. The ultimate goal is to be instrumental in their team’s efforts to gain market share and improve sales by utilising an effective mix of marketing channels.
