5 Steps to Securing Top of Mind Brand Loyalty

Posted by on 09 Apr 2021 under Marketing

If you’re new to the world of digital marketing, it’s easy to feel like you need to immediately get your hands in as many cookie jars as you can reach. But take it easy there Cookie Monster; catching up with your competition is a necessity, but you actually don’t need to do everything all at once. Getting thousands of Twitter followers or Facebook likes might seem like a good goal, but it’s not a reasonable expectation, nor does it bring you what you need most: loyal customers. […]

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A Digital Marketer Discusses the Changing Role of Customers

Posted by on 25 Mar 2021 under Marketing

The role of the customer is changing. Nowadays, customers hold higher expectations for the companies and brands they support and work with, especially due to the amount of easily accessible information and data out there. Everyday consumers are also making an effort to support purpose-driven brands, which plays a significant role in affecting their consumer behaviours and purchasing decisions. As a result, companies and brands are no longer building their marketing strategy solely around the goal to accelerate business acquisitions anymore. They are now looking deeper into creating […]

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3 Ways to Align Your Customer Experience With Your Marketing Message

Posted by on 03 Feb 2021 under Marketing

In today’s fast paced digital world, discovering and implementing the latest SEO tactic or social media trend sometimes seems all-consuming. If there’s time leftover, there are still blogs to write and ad campaigns to run. For marketers and marketing teams, the list of things to do is truly endless. In my experience with current marketing strategies, there’s a tendency to worry too much about day-to-day minutia. Marketing is about making your products and services attractive and helpful to customers, and if your products and services do have […]

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How Your Service is a Free Marketing Campaign

Posted by on 21 Jan 2021 under Marketing

On the WSI blog, we write a lot of words about specific marketing tactics and industry news. There’s also been a fair amount of digital ink spent on process related topics, like the importance of strategy and a great customer experience. We try to dive as deep as we can while remaining relevant to a wide variety of businesses. This post, however, is different. A couple recent conversations with friends and co-workers shed light on something I’ve never considered but know is absolutely true: service […]

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Do’s and Don’ts of Blogging for Business

Posted by on 07 Aug 2015 under Marketing

Blogging for business is commonplace and forms the hub of an effective content marketing campaign, but there are still some people that get it wrong. Your business blog is not the place to put your sales adverts or pitches. Your company may be great, but if all your readers ever see are posts about how great you or your company are, they will soon look elsewhere. People read blogs for many reasons and as well as finding out about you, readers are looking for reliable […]

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Get Zapier and Google Spreadsheets working for you

Posted by on 22 Jul 2014 under Marketing, Online Tools


At WSI we are always on the lookout for solutions that will help our clients get more value from the digital marketing campaigns we deliver. Measuring the results, not just in terms of number of leads, but also quality of leads, is an area that we’ve recently spent a lot more time working on – and unless clients have an established cloud based lead management system that’s well integrated with their website, it’s not always so straight forward to get that feedback… enter Zapier and […]

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Get more business: Google Adwords conversion tracking

Posted by on 01 Nov 2013 under Marketing

As a business owner, you probably realise the importance of having a presence on the web and getting visitors to your website. However, you may also be aware that some website visitors are more likely to convert (complete your enquiry form, purchase a product, sign up for your newsletter etc) than others. The good news is that it is possible to not only attract more visitors to your website with Google Adwords, it is also possible to determine how to attract visitors that are more […]

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Your Business is an Art

Posted by on 02 Aug 2013 under Marketing

Creativity in a business is an essential ingredient in the success recipe. This does not mean being able to draw more than a stickman or out-of-this-world cupcake designs! This is the creative thinking required to come up with innovative ideas, different ways of solving problems and conceptualisation of new products or systems or services in your business. It has been proven that businesses that remain creative in their thinking have a significant advantage over their competitors. We at WSI believe that the fact that we […]

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6 Smart Insights To Improve Your Multi-Channel Retailing

Posted by on 10 Jun 2013 under Marketing

Traditional brick and mortar retailers are increasingly turning to the internet to catch information hungry prospects before they make buying decisions. Are you responsible for the marketing of a multi-channel retail business? If so, you’ve probably already discovered there is far more to online retail marketing than just having a website. You also need to ensure your site can be found by your customers and convince them to take action. If it cannot be found when people are searching for your products, it will result […]

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Why Is Google+ Important For Your Website?

Posted by on 24 May 2013 under Marketing

Although not as big a social media force in South Africa as Facebook or even Twitter, Google+ is still (or should be) a very important part of any business’s online marketing plan. But why is this? Well, for a start Google+ IS Google! What I mean by this statement is that Google has been very clever with the integration of Google+ with ALL of its products, including Google Docs, Chrome, Gmail, and YouTube. In fact, Google even went as far as to redesign their header […]

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