It’s time to face facts: most of your website visitors will arrive, poke around a bit, only to leave and never return. Some of these people land on your site for the wrong reasons or by accident, so there’s not much you can do. Others come because you have what they’re looking for, but they decide they don’t like your products, your site, your content, or something else. By tracking and measuring your site’s performance, you should be able to win some of these customers […]

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Customers are looking for you. If you don’t know how to get found, you’re lost. That’s the message from WSI Paid Search MD Jack Porter-Smith at this years WSI UK Digital Summit. Jack is based in Toronto and not only runs WSI Paid Search but is also one of Google’s top ten Adwords Top Contributors. The team at WSI Paid Search not only run PPC and Google shopping campaigns but also display and remarketing campaigns, as well as providing comprehensive measurement, reporting and ROI tracking […]

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