The Rules of Engagement on Pinterest

Pinterest Do's and Don'ts

You want to make sure that the presence you create with your Pinterest Boards and Pins is one of professionalism and reflects the standard of the way you do business. Brush up on your pin etiquette and follow the written and unwritten rules. Here are a few pointers :

Who is the owner?

When repinning someone else’s pin that, for example, links to a good article and you comment on the article… do not had your own URL underneath the comment. This confuses ownership. The confusion is created in that clicking on your URL will take the user to your website, but clicking on the pin itself, will go to the owner of that pin’s site. To create even more confusion, by putting your url in the descriptor of the pin, could suggest that the article was written by yourself, not the original author.

Pause and Decide

Yes, spam is everywhere, even on Pinterest. It is a good idea to check the links on a Pin to see that it really links to an article or page. Also keep in mind that by repinning you are endorsing the quality of the content. Therefore, make sure that the content is in line with the image that you want to portray.

Don’t blow only your own trumpet

Repin, share and comment on other’s pins as well. Not only do you share quality pictures, ideas, articles etc. with your followers, but this is an opportunity to create a ‘personality’ for your business by pinning a variety of pins. Many argue that the 80/20 rule is good, 20% being your own pins.

Bits and Pieces

Pinning and repinning for a length of time, even as little as half an hour, will fill up your followers’ pages. If the content is similar in theme, it can feel like spam. Be particularly careful if your pins are being tweeted or shared to your Facebook profile.

A scheduling tool, such as pingraphy or simply ‘like’ the pins and go back to your ‘Likes’ list and repin later. Another way is to pin to a secret board and repin to a public board at a later stage.

Show your personality

Pinterest provides a great place to showcase your company’s personality and passions. You can engage with potential customers by sharing what you do behind the scenes, eg community work. But don’t be afraid to create ‘quirky’ boards, such as a board focussing on the colour that your company logo is. Is it blue? Then pin and share all things in shades of blue!


It is worthwhile spending a bit on time housekeeping such as ensuring that seasonal boards (Christmas, Holiday seasons etc.), do not remain long after their shelf life. And taking a few minutes to change your board covers ensures that people clicking through to the image of the board cover, won’t have to find it a mile down your pins on that board.

Talk to others

Social media is about being sociable. Don’t merely repin, which acts a compliment, but go to the trouble to comment on those pins or respond to any comments on your own pins. If your pins are being tweeted, remember to check that for comments and replies as well.

Pictures in your blogs

Since Pinterest is about visuals to attract attention and encourage sharing, remember to include quality images within your blog posts as well paying attention to the depicter of the image when it was uploaded. Make it a meaningful description. This will enable the pinner to do more shares, quicker and easier, without having to waste time writing their own description. Spend the extra seconds on it for more success with social sharing of your blog posts.

Source: Tweak Your Biz


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