If you do a search on Google for employment lawyers, you will find many Google Ads, a four-pack on the map, as well as organic listings that include many lawyer directories such as superlawyers.com, justia.com, findlaw.com, avvo.com, lawyers.com, hg.org, and martindale.com as well as some listings from law firms. As a lawyer, you may choose to subscribe and even advertise in the directories or engage in an SEO consultant to help you rank on the first page of Google for relevant keywords, or do both.
Three years ago, executive employment attorney Robert Adelson decided to cancel his directory subscription and advertising on one of the above directories and engaged WSI to help him generate leads through SEO, i.e. improve his website’s ranking on Google for keywords relevant to his executive employment practice. He has not looked back since. He has been very satisfied with the results and has again renewed his SEO and email marketing contract with WSI.
A seasoned attorney experienced in negotiating executive employment contracts, Attorney Adelson has counseled and represented CEOs, Chief Financial Officers, Chief Operating Officers, Chief Scientific Officers, Chief Technology Officers, Chief Marketing Officers, and various vice presidents of Sales, Marketing and other senior executive roles. His clients are from Massachusetts, New York and throughout the country in diverse industries that include software, e-commerce, telecommunications, financial services, biotechnology, pharmaceuticals, medical device, food, retail and consumer products, and industrial supplies.
As an executive employment agreement lawyer, he helps C-suite executives secure the best employment terms including compensation, relocation, tax gross-ups, restricted stock and options. Executives often receive compensation not only in the form of salaries but also bonuses and equity. An executive compensation attorney like Attorney Adelson will make sure his clients receive the strongest possible compensation for their work, protect their short-term and long-term interests while providing a high level of tax efficiency. With extensive experience and background experience in tax, contracts, executive equity compensation, he helps clients maximize their equity position and achieve the maximum benefit and tax favored treatment from their equity opportunity. For executives who are leaving their jobs either voluntarily or not, he also serves as their executive severance agreement lawyer, helping them develop exit strategies and arrange the best possible outcomes.
Accomplished Author of Executive Employment
Robert Adelson, esq. is an opinion columnist for CEO World magazine, which is the world’s leading business magazine written for CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth individuals worldwide. He has also published executive employment articles on, CEO Refresher, IEEE Reflector, Boston Business Journal and other publications. These articles include topics such as
- executive employment agreement negotiation,
- executive job offers for women, startups, CSOs, CTOs, CFOs, COOs, and CEOs,
- executive severance negotiation,
- wrongful termination,
- restricted stock, RSUs and phantom stock,
- non-compete agreements,
- retention and change of control agreements.
Digital Marketing Program
Three years ago in December 2016, WSI designed and implemented a custom content marketing and SEO program for Attorney Adelson. Articles were written and published on CEO World magazine or other magazines, on LinkedIn and on his website. In addition, monthly blog posts are written and syndicated to his blogs on popular blogging platforms:
- Robert Adelson Blog,
- Executive Employment Blog,
- Attorney Robert Adelson Blog,
- Robert Adelson ESQ Blog and
- Executive Employment Lawyer Blog.
These are used to build links to his website as well as enhance his online presence. Monthly newsletters also include links to help drive traffic to the website.
In addition, we also make weekly posts on his Google My Business listing as well as on his LinkedIn profile and LinkedIn page. Followers on his LinkedIn profile and page has increased consistently over time.
During the past three years since we implemented this SEO and email marketing program, Attorney Adelson has been receiving highly qualified leads that have converted into good clients. He is very happy with the results and has gladly signed on to continuing the program. We are confident that our ongoing efforts in SEO and other digital marketing activities will continue to deliver exemplary results for our client.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.
This post originally appeared on https://snip.ly/qc4tti