While we love partnering with brands of all shapes and sizes, local success stories lie close to our heart. Bed King is a South African company that was founded by businessman Mervyn Ewertse. His first store was located on Durban Road in Cape Town, and less than 20 years later the family-owned venture now boasts 13 outlets that sell top-quality beds, mattresses, pillows, sleeping couches and more nationwide.
Bed King & WSI Marketing
Bed King has been a client of WSI since 2006. In 2016, we provided technical e-commerce SEO consulting services to strengthen the impact of their newly-launched e-commerce site. The brand remains a valued client of WSI to this day and the scope of our services has expanded along with their growth in the market. Today this includes a range of our core services such as content marketing, a variety of well-received promotional drives on Facebook, merchant campaigns on major search engines and more. Our overall on- and off-site best-practice SEO strategy includes utilising various blogging platforms and utilising a range of directory listings, social sharing and content syndication.
The Way Forward
As Bed King continues to increase its national presence, WSI Marketing looks forward to complementing our client’s already strong national presence online with an increasingly local focus. This ensures that potential clients will not only find Bed King online while researching products like bunk beds and bedroom furniture but also while they’re on the move. Our hope is to have the brand perfectly positioned during those high-intent moments when consumers reach for their mobile, tap the voice search button and say “Bed shop near me”.