Why WSI’s International Network Makes The Difference

Posted by on 19 Mar 2014 under News

Googleplex

Googleplex is the corporate headquarters of Google Inc, located in Mountain View, California, and undoubtedly the seat of the search engine world. Aside from being one of the greatest places in the world to work (Google has won “Best Company to Work For” by Fortune) it is undoubtedly the site of the some of the world’s most cutting edge digital technology. Thanks to WSI’s partnership with Google, our consultants have been invited to an exclusive visit to Googleplex. This is a rare and exciting opportunity […]

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Get more business: Google Adwords conversion tracking

Posted by on 01 Nov 2013 under Marketing

adwords

As a business owner, you probably realise the importance of having a presence on the web and getting visitors to your website. However, you may also be aware that some website visitors are more likely to convert (complete your enquiry form, purchase a product, sign up for your newsletter etc) than others. The good news is that it is possible to not only attract more visitors to your website with Google Adwords, it is also possible to determine how to attract visitors that are more […]

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About Google Analytics – Part 2

Posted by on 28 Oct 2013 under Online Tools

google-analytics

How do I know if my website is really converting visitors into leads? In order to measure website performance effectively, goal tracking needs to be implemented in addition to the default implementation of Google Analytics. Goals are set up from within the Google Analytics account according to your website and business needs. A goal refers to any action taken by a website visitor that is deemed valuable. Examples of website goals includes: Filling in an online enquiry form Subscribing to a newsletter Completing an online […]

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The Ultimate Social Media Size Cheat Sheet

Posted by on 25 Oct 2013 under Social Media

social-media-cheat-sheet_small

Whenever I need to design something for a Social Media platform, I always find myself reaching for Google and typing in the relevant search phrase, something like, “Google+ Cover Image size” and although this always gives me the answer I need, it’s not always the quickest way to get things done. In addition, there is bound to be a fair amount of incorrect information out there. That is why this new, up-to-date, Social Media cheat sheet is something that every designer should keep handy. This […]

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What is Flat Design?

Posted by on 11 Oct 2013 under Design

flat-design-google-chrome

I briefly mentioned Flat Design in my previous blog post, but what is it actually? Flat Design is one of the latest trends in Web Design and in User Interfaces in general, Apple’s iOS 7 has moved away from the skeuomorphic design of iOS 6 and adopted a basic form of Flat Design. Essentially Flat Design is a minimalistic approach to design, it makes use of solid colours with little or no gradients applied and has a very 2D look about it. No textures, bevels […]

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About Google Analytics – Part 1

Posted by on 03 Oct 2013 under Online Tools

google-analytics

Google Analytics is a comprehensive web analytics solution that is available to any business with a website. Once implemented, Google Analytics will immediately start answering some of your questions including: How many people visited my website? How long did they stay? How many pages did they view? How many of them returned to the website? Where are these visitors located (country, city, region)? What language do they speak? Did these visitors access my website on a desktop computer, mobile or tablet? What browser do they […]

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One second of the internet

Posted by on 20 Sep 2013 under Online Tools, Social Media

one-second

One second of the internet is a interesting site. This page simply presents its users with large, plain text, stating “In one second on the Internet there are…” and a arrow pointing downwards. Once you start scrolling, there are counters for everything from Twitter and Facebook to YouTube and Dropbox. These counters display the number of tweets, likes, videos watched and files uploaded since the site was loaded, there is also a counter at the top of the page displaying how many seconds the pages […]

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What Happens on the Internet in 60 Seconds?

Posted by on 26 Jul 2013 under Social Media

internet

Have you ever wondered just what happens across the globe in 60 seconds of internet time? Well, if you have then this video below could be just what you have been searching (or is that Google searching) for. The sending and receiving of emails, Google searches, tweets, Facebook likes, Instagram uploads, Amazon purchases, video viewing, and so much more all happens on a continues basis every day. Rather impressive for a tool that was not part of everyday life just over a decade ago…

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Get the Most Out of Your Image Searches

Posted by on 18 Jun 2013 under Content

Google Image Search

So you’re looking for the perfect image on Google, but don’t know how to make the most of your search? Well why not try using Google’s related images function at the top of the results! This will allow you to find the most relevant pictures related to the image search you are busy with. For example, if you search for the term Cape Town on image search it will show you loads of pictures of Table Mountain. But now you can use the related image […]

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Why Is Google+ Important For Your Website?

Posted by on 24 May 2013 under Marketing

google-plus

Although not as big a social media force in South Africa as Facebook or even Twitter, Google+ is still (or should be) a very important part of any business’s online marketing plan. But why is this? Well, for a start Google+ IS Google! What I mean by this statement is that Google has been very clever with the integration of Google+ with ALL of its products, including Google Docs, Chrome, Gmail, and YouTube. In fact, Google even went as far as to redesign their header […]

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