Eisenberg Law Offices (ELO) is a Law firm located in Madison, WI. The firm has over 30 years of experience serving clients in the Greater Madison area, including the counties of Dane, Rock, Green, Iowa, Sauk, Green Lake, Jefferson, and Columbia.
ELO has been a long time client of WSI starting with a website rebuild in 2011. Recently, WSI was hired to rebuild the ELO website to make it more modern, responsive, and to showcase several company and customer-testimonial videos, customer reviews, and case results. In addition, we continue to implement an SEO-Content Marketing plan for the firm in order to increase the firm’s visibility on the search engines and social media.
As part of the digital marketing plan, we are optimizing several pages of the website for the relevant and highly searched keywords in their targeted geographic area. These keyword phrases align with the firm’s primary services, including:
- Personal Injury Attorney Madison WI
- Madison Car Accident Lawyer
- Criminal Defense Attorney Madison WI
- Divorce Attorney Madison WI
WSI is also providing Content Management services to the firm consisting of high quality, relevant blog posts and articles which will be posted on blogging platforms like WordPress, Tumblr, and Blogger.
As part of the ongoing monitoring and reporting process, WSI will analyze the progress being made with the key performance indicators (KPIs). These KPIs include inbound links to the SEO pages, SERP rankings for the keywords, organic visitors to these pages, and conversions. WSI will also provide a monthly status report of the progress to ELO management.
This post originally appeared at http://snip.ly/nwivh.