What We Can Learn From Eat24’s Facebook Breakup

Posted by on 04 Apr 2014 under Social Media


In what sounds like a bad April Fools Day joke, Eat24 has broken up with Facebook. Seriously. On March 27 Eat24 posted their break up explaining to them why it was no longer working between them: “Hey. It’s Eat24. Look, we need to talk. This isn’t easy to say since we’ve been together so long, but we need to break up. We’d love to say “It’s not you, it’s us” but it’s totally you. Not to be rude, but you aren’t the smart, funny social […]

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Time to Face the Facebook Facts

Posted by on 04 Apr 2014 under Social Media


This recent video has been causing quite a stir in the digital marketing community and on the surface it seems to suggest that there is minimal return on investment for advertising on Facebook. The video focuses on “Like” buying in its legitimate form, ie advertising, and its illegitimate form, click farms. Its discussion of the effects of watering down your follower base with wasted engagement opportunities should be enough of a warning to any digital marketer who uses Facebook. Of course buying likes is never […]

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Link to Success with LinkedIn

Posted by on 25 Oct 2013 under Social Media


LinkedIn connects and expands professionals’ and companies’ networks via this social platform that boasts more than 135 million members in over 200 countries. Professionals are signing up to join LinkedIn at a rate that is faster than two new members per second. What can you do with LinkedIn? Establish your professional profile – career info, position, experience, skills and link this to your business’s LinkedIn profile Check another professional’s career, education and skills Find professionals with the skills you need for your business Follow companies […]

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The Ultimate Social Media Size Cheat Sheet

Posted by on 25 Oct 2013 under Social Media


Whenever I need to design something for a Social Media platform, I always find myself reaching for Google and typing in the relevant search phrase, something like, “Google+ Cover Image size” and although this always gives me the answer I need, it’s not always the quickest way to get things done. In addition, there is bound to be a fair amount of incorrect information out there. That is why this new, up-to-date, Social Media cheat sheet is something that every designer should keep handy. This […]

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The Rules of Engagement on Pinterest

Posted by on 30 Sep 2013 under Social Media


You want to make sure that the presence you create with your Pinterest Boards and Pins is one of professionalism and reflects the standard of the way you do business. Brush up on your pin etiquette and follow the written and unwritten rules. Here are a few pointers : Who is the owner? When repinning someone else’s pin that, for example, links to a good article and you comment on the article… do not had your own URL underneath the comment. This confuses ownership. The […]

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One second of the internet

Posted by on 20 Sep 2013 under Online Tools, Social Media


One second of the internet is a interesting site. This page simply presents its users with large, plain text, stating “In one second on the Internet there are…” and a arrow pointing downwards. Once you start scrolling, there are counters for everything from Twitter and Facebook to YouTube and Dropbox. These counters display the number of tweets, likes, videos watched and files uploaded since the site was loaded, there is also a counter at the top of the page displaying how many seconds the pages […]

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Facebook Personality Types

Posted by on 09 Sep 2013 under Social Media


Everyone has their own social media style, but did you know that 9 distinct personality profiles have started to emerge on the internet over the past few years? Take a look at the types of Facebook users infographic put together by the guys at Optify below and you might be surprised at how many of your Facebook friends and followers you might recognise…

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Pinterest Cookies – To Have or Not to Have

Posted by on 16 Aug 2013 under Social Media


Some of us merely use our social media profiles for personal interest, including having our own Pinterest profiles and boards to collect pins on things that interest us or projects we might be working on, such as planning a wedding or renovating a bathroom, or collecting exercise moves. But I’m guessing most you that will read this article uses Pinterest to create an appropriate audience for your business and help sell your products or services, or like we at WSI, use several Pinterest accounts as […]

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What Happens on the Internet in 60 Seconds?

Posted by on 26 Jul 2013 under Social Media


Have you ever wondered just what happens across the globe in 60 seconds of internet time? Well, if you have then this video below could be just what you have been searching (or is that Google searching) for. The sending and receiving of emails, Google searches, tweets, Facebook likes, Instagram uploads, Amazon purchases, video viewing, and so much more all happens on a continues basis every day. Rather impressive for a tool that was not part of everyday life just over a decade ago…

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Let Your Customers Hit Your Target with Pinterest

Posted by on 12 Jul 2013 under Social Media


When I visualise my understanding of Pinterest, I see a picture of many little Indians with bows and arrows enthusiastically seeking out any target to strike. Relay that to Pinterest… in a very big way… millions of little Indians with Pin It arrows looking for targets! You can make your business become a major tribe in the survivor story by setting up well-strategised targets. The statistics reflected on the infographic below are telling a very interesting story about the effects of Pinterest on channelling traffic […]

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