Do’s and Don’ts of Blogging for Business

Posted by on 07 Aug 2015 under Marketing

blogging

Blogging for business is commonplace and forms the hub of an effective content marketing campaign, but there are still some people that get it wrong. Your business blog is not the place to put your sales adverts or pitches. Your company may be great, but if all your readers ever see are posts about how great you or your company are, they will soon look elsewhere. People read blogs for many reasons and as well as finding out about you, readers are looking for reliable […]

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Get Zapier and Google Spreadsheets working for you

Posted by on 22 Jul 2014 under Marketing, Online Tools

Zapier+GoogleSpreadsheets

At WSI we are always on the lookout for solutions that will help our clients get more value from the digital marketing campaigns we deliver. Measuring the results, not just in terms of number of leads, but also quality of leads, is an area that we’ve recently spent a lot more time working on – and unless clients have an established cloud based lead management system that’s well integrated with their website, it’s not always so straight forward to get that feedback… enter Zapier and […]

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Get more business: Google Adwords conversion tracking

Posted by on 01 Nov 2013 under Marketing

adwords

As a business owner, you probably realise the importance of having a presence on the web and getting visitors to your website. However, you may also be aware that some website visitors are more likely to convert (complete your enquiry form, purchase a product, sign up for your newsletter etc) than others. The good news is that it is possible to not only attract more visitors to your website with Google Adwords, it is also possible to determine how to attract visitors that are more […]

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Your Business is an Art

Posted by on 02 Aug 2013 under Marketing

creativity

Creativity in a business is an essential ingredient in the success recipe. This does not mean being able to draw more than a stickman or out-of-this-world cupcake designs! This is the creative thinking required to come up with innovative ideas, different ways of solving problems and conceptualisation of new products or systems or services in your business. It has been proven that businesses that remain creative in their thinking have a significant advantage over their competitors. We at WSI believe that the fact that we […]

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6 Smart Insights To Improve Your Multi-Channel Retailing

Posted by on 10 Jun 2013 under Marketing

PriceComparison2

Traditional brick and mortar retailers are increasingly turning to the internet to catch information hungry prospects before they make buying decisions. Are you responsible for the marketing of a multi-channel retail business? If so, you’ve probably already discovered there is far more to online retail marketing than just having a website. You also need to ensure your site can be found by your customers and convince them to take action. If it cannot be found when people are searching for your products, it will result […]

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Why Is Google+ Important For Your Website?

Posted by on 24 May 2013 under Marketing

google-plus

Although not as big a social media force in South Africa as Facebook or even Twitter, Google+ is still (or should be) a very important part of any business’s online marketing plan. But why is this? Well, for a start Google+ IS Google! What I mean by this statement is that Google has been very clever with the integration of Google+ with ALL of its products, including Google Docs, Chrome, Gmail, and YouTube. In fact, Google even went as far as to redesign their header […]

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