What We Can Learn From Eat24’s Facebook Breakup

Posted by on 04 Apr 2014 under Social Media


In what sounds like a bad April Fools Day joke, Eat24 has broken up with Facebook. Seriously. On March 27 Eat24 posted their break up explaining to them why it was no longer working between them: “Hey. It’s Eat24. Look, we need to talk. This isn’t easy to say since we’ve been together so long, but we need to break up. We’d love to say “It’s not you, it’s us” but it’s totally you. Not to be rude, but you aren’t the smart, funny social […]

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Top Tools: Evernote

Posted by on 17 Feb 2014 under Online Tools


When I first started writing at university I actually used notebooks for ideas. I had a cheap A6 hardcover notebook that I kept in my back pocket and whenever an idea grabbed me, usually at the pub after the third stout, I would whip it out and jot down my brilliant and rather blurry ideas. For a while the A6 notebook worked out great, but it wasn’t exactly the sort of thing that impressed clients or other people. It was disheveled and rarely made a […]

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Finding Your Company’s Voice

Posted by on 24 Jan 2014 under Content


Don’t Take That Tone With Me! “It is not what you say that matters but the manner in which you say it; there lies the secret of the ages.” William Carlos Williams Are you using the correct tone for your business? Often people can struggle to find a voice or tone for their copy that fits your brand perfectly in order to best appeal to your audience. This handy basic guide to tone can provide the first steps to finding your perfect tone. But remember, […]

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