Link to Success with LinkedIn

Posted by on 25 Oct 2013 under Social Media


LinkedIn connects and expands professionals’ and companies’ networks via this social platform that boasts more than 135 million members in over 200 countries. Professionals are signing up to join LinkedIn at a rate that is faster than two new members per second. What can you do with LinkedIn? Establish your professional profile – career info, position, experience, skills and link this to your business’s LinkedIn profile Check another professional’s career, education and skills Find professionals with the skills you need for your business Follow companies […]

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The Rules of Engagement on Pinterest

Posted by on 30 Sep 2013 under Social Media


You want to make sure that the presence you create with your Pinterest Boards and Pins is one of professionalism and reflects the standard of the way you do business. Brush up on your pin etiquette and follow the written and unwritten rules. Here are a few pointers : Who is the owner? When repinning someone else’s pin that, for example, links to a good article and you comment on the article… do not had your own URL underneath the comment. This confuses ownership. The […]

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Work Smarter With This Nifty Screenshot Tool

Posted by on 10 Sep 2013 under Online Tools


Just like a carpenter or a motor mechanic or a dentist need their trade tools to be able to do an effective job, everyone using a pc or desktop and accessing the internet to perform their ‘trade’, also needs the correct tools. In today’s high pressure world where everything must happen at a fast and furious pace, handing tools that save time, are essential. Capture, Annotate and Share. One such convenient add-on is Awesome Screenshots. Originally designed for use in Google’s Chrome browser, but Firefox […]

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Pinterest Cookies – To Have or Not to Have

Posted by on 16 Aug 2013 under Social Media


Some of us merely use our social media profiles for personal interest, including having our own Pinterest profiles and boards to collect pins on things that interest us or projects we might be working on, such as planning a wedding or renovating a bathroom, or collecting exercise moves. But I’m guessing most you that will read this article uses Pinterest to create an appropriate audience for your business and help sell your products or services, or like we at WSI, use several Pinterest accounts as […]

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Your Business is an Art

Posted by on 02 Aug 2013 under Marketing


Creativity in a business is an essential ingredient in the success recipe. This does not mean being able to draw more than a stickman or out-of-this-world cupcake designs! This is the creative thinking required to come up with innovative ideas, different ways of solving problems and conceptualisation of new products or systems or services in your business. It has been proven that businesses that remain creative in their thinking have a significant advantage over their competitors. We at WSI believe that the fact that we […]

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Let Your Customers Hit Your Target with Pinterest

Posted by on 12 Jul 2013 under Social Media


When I visualise my understanding of Pinterest, I see a picture of many little Indians with bows and arrows enthusiastically seeking out any target to strike. Relay that to Pinterest… in a very big way… millions of little Indians with Pin It arrows looking for targets! You can make your business become a major tribe in the survivor story by setting up well-strategised targets. The statistics reflected on the infographic below are telling a very interesting story about the effects of Pinterest on channelling traffic […]

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Are You Re-pinning Your SEO Marketing Strategy Yet?

Posted by on 28 Jun 2013 under Social Media


A couple of week’s ago Pinterest announced Rich Pins. This allows the user to add additional information regarding that pin, over and above the current information that can be provided. An example would be adding ingredients to a recipe pin or available colours on a pin about leather couches. And as per Pinterest’s promise, this is only the beginning. More information = more unique content = SEO benefits = more traffic It’s a fact Consider the following facts: Pinterest is the fastest stand-alone website to […]

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